![]() Hardware Dictating Terms for the Software: Android Apps in India ![]() 17% of daily app downlaods in India are related to gaming indusry. The gap, however, is sqeezed when we compare the the average number gaming apps installed. It’s is also interesting to learn that Android smartphone users in India have, on an average, 32 apps installed which is much lesser than the global average of 42 apps. Besides, 3G connectivity in India is yet to reach a satisfaction level especially in Tier-2 and Tier-3 cities. This could be attributed to the fact that 3G data is still considered as an expensive or business network by first-time or amature app users. ![]() And just how that can be achieved is what we aim to unearth today! Majority of Android Apps Are Downloaded on 2G Networkĭespite slow connectovity and increating penetration of 3G/4G enabled smartphone devices, majority of Android apps are still downlaoded using 2G data connectivity in India, revelas the report. This reiterates the fact that despite everything, there is a great opportunity for app developers to capitalise on the boom of smartphone penetration in India. 9 billion (US$ 140 million) spent in 2014. Despite all of these challenges, Indian app consumers are spending more than ever, as we find an estimated Rs. 15 billion (US$ 240 million) spent on apps by Indian users in 2015 alone, a sharp increase of 66% YoY from the Rs. In a recently published comprehensive review of the Android App ecosystem in India, – world’s leading third party app stores for Android app/games – have uncovered some shocking data about the kind of hardware and network constraints that app users and developers in India both have to contend with. While we have discussed in great detail the various strategies followed by OEMs looking to strengthen their share in the Indian market, today we are going to take a look at the Indian smartphone ecosystem from an app developer’s point of view.ĭespite being one of the most rapidly growing smartphone consumer base, the Indian smartphone app ecosystem is rife with pitfalls unique to the demographic and technical infrastructure that is present in the country right now. Thus, the rapidly expanding Indian smartphone market provides a lot of opportunity to both hardware and software vendors alike. It is estimated that by 2017, 500 million Indian users will be online, and a lion’s share of that number, nearly 314 million, will be using their mobile devices as the primary Internet gateway. In the last few years, as the global leaders of smartphone markets have shown signs of slowing down, we have seen that major OEMs have turned their focus away from US and China and towards the rapidly growing Indian smartphone scenario.
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